We often describe ourselves with shorthand fixed traits. I'm a "kind" person, a "brave" person, an "anxious" person, a "lazy" person. But if we understand ourselves as more like a process, some who something shifts. We're no longer set in stone.
From the outside, perfectionism looks like precision. From the inside, it feels like a finish line that keeps moving. What if we called it what it really is: never good enough-ism.
The way a message is communicated can really impact the meaning. Self-love is often conflated with being narsicistic, self-care with self-indulgence and marketing would have us believe they are things can just buy, and keep buying. There are better definitions.